Hello, I’m Dr. Raj Sethuraman
Professor and Harold Simmons Chair in Marketing
SMU-Cox School of Business
Dallas, Texas, USA
If you wish to contact me, please send an email to
rsethura@cox.smu.edu
Professor and Harold Simmons Chair in Marketing
SMU-Cox School of Business
Dallas, Texas, USA
If you wish to contact me, please send an email to
rsethura@cox.smu.edu
Given my background in engineering, work experience with Exxon, Ph.D thesis on branding, and specialization in data and operations research, I have been fortunate to teach a wide range of marketing and data-oriented courses in marketing.
The 15 topics taught in degree and non-degree/executive programs are listed below:
