Professor and Harold Simmons Chair in Marketing
SMU-Cox School of Business
Dallas, Texas, USA
If you wish to contact me, please send an email to
rsethura@cox.smu.edu
As an instructor for over 30 years, I have had the pleasure of teaching hundreds of students and hired some of them as my teaching/research assistants. Beyond teaching and assistantship, I am pleased to have had the opportunity to advice/mentor the following students:
Suresh Diwaker, Doyle Kim, John Mittelstaedt
Vishal Modi, Bala Ganapathy, Madhuri Manjunath, Larissa Spies, Tegan Webster
Mahika Bansal, Arnav Lavanuru, Lakshana Nattamai, Laya Rajaram, Arvind Venkataraman
Every mentor is also a mentee. During my formative years, and even now, I have been guided by many mentors who have directly or indirectly influenced me through their advice and critique. They have been instrumental in bringing out my best and I owe a big thanks to them!
James Anderson
Faculty Advisor
Anne Coughlan
Thesis Advisor
Bill Dillon
Academic Supervisor
Roger Kerin
Coauthor
Don Lehmann
Role Model
Louis Stern & Philip Kotler
Kellogg Professors
Seenu Srinivasan
Coauthor
Gerry Tellis
Coauthor