Hello, I’m Dr. Raj Sethuraman
Professor and Harold Simmons Chair in Marketing
SMU-Cox School of Business
Dallas, Texas, USA
If you wish to contact me, please send an email to
rsethura@cox.smu.edu
Professor and Harold Simmons Chair in Marketing
SMU-Cox School of Business
Dallas, Texas, USA
If you wish to contact me, please send an email to
rsethura@cox.smu.edu
I have written 4 books and 7 cases, primarily for internal classroom use. But some of them have been already published or will be published.
