Raj Profile

Hello, I’m Dr. Raj Sethuraman

Professor and Harold Simmons Chair in Marketing
SMU-Cox School of Business
Dallas, Texas, USA

If you wish to contact me, please send an email to
rsethura@cox.smu.edu

I have written 4 books and 7 cases, primarily for internal classroom use. But some of them have been already published or will be published.

Books(4)

Image 1 Image 2
Image 3
Image 4

Cases(7)

Image 1
Image 2
Image 3
Image 4
Image 4
Image 4
Image 4