2020 - Member – University Educational Programs Committee
2017 – 2022 - Editor-in-Chief, Journal of Retailing
2014 - 2019 - Director - Graduate Marketing Certificate Program
2015 – 2019 - Member - University Research Council
2013 -- 2017 - Chair – Presidential Scholars Interview Team
2009 – 2014 - Member - Senate subcommittee on Admissions and Aid
2005 – 2014 - Member - University Admissions Council
2005 - 2008 - Member – Faculty Senate
2007 – 2017 - Member - Presidential Scholars Selection Committee
2003 – 2006 - Member – Strategic Enrolment Management Committee
2003 - 2005 - Chair - President’s Commission on Status of Racial Minorities
2009 - 2019 - Chair – BBA Policy Planning Committee
2014 - 2019 - Director - Graduate Marketing Certificate Program
2008 – 2019 - Chair – Department of Marketing at SMU-Cox
2002 – 2008 - Faculty Advisor: Global Leadership Program for MBAs
2000 - Editorial/Advisory Board member, Reviewer of Marketing Science, Journal of Marketing Research, Journal of Retailing, and many other marketing journals.
