2025 - 2026 - Fellow/Liaison - Center for Teaching Excellence
2020 - 2023 - Member - University Educational Programs Committee
2017 - 2022 - Editor-in-Chief - Journal of Retailing
2014 - 2019 - Director - Graduate Marketing Certificate Program
2015 - 2019 - Member - University Research Council
2013 - 2017 - Chair - Presidential Scholars Interview Team
2009 - 2014 - Member - Senate subcommittee on Admissions and Aid
2005 - 2014 - Member - University Admissions Council
2005 - 2008 - Member - Faculty Senate
2007 - 2017 - Member - Presidential Scholars Selection Committee
2003 - 2006 - Member - Strategic Enrolment Management Committee
2003 - 2005 - Chair - President's Commission on Status of Racial Minorities
2009 - 2019 - Chair - BBA Policy Planning Committee
2014 - 2019 - Director - Graduate Marketing Certificate Program
2008 - 2019 - Chair - Department of Marketing at SMU-Cox
2002 - 2008 - Faculty Advisor - Global Leadership Program for MBAs
2000 - Editorial/Advisory Board member, Reviewer of Marketing Science, Journal of Marketing Research, Journal of Retailing, and many other marketing journals.
